Skica
The MVP of Skica was acquired by a US company in the beauty industry. Though it was such a pity that I and my team haven't gotten to work on the app until it launches, we are still proud of our first "startup exit" experience!
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Project Overview
The Product
Skica is a mobile application using Machine Learning/AI to re-meet the human basic need: self-care. The app helps young people take care of their skin on a daily basis by acting as a cute personal assistant, giving them reminders, tips, guidance on their skincare journey.
The Problem
Young people face some problems with skincare routine: they are not consistent to keep track of their regiment, products, activities; too many beauty products to choose from, overwhelmed by information; finding joy during skincare time.
My role
Character design
UX: user flow, wireframes, UX writing.
UI: visual, prototype
Others: website design, marketing material, social media posts.
Who I worked with
1 product manager
1 developer
The Goal
Design an app that reminds and follows up people in real time to take care of their skin in an enjoyable way. Also uses AI to suggests suitable skincare routines and products that fit user' skin type, location or other traits.
Design Process
As a small self-taught app developing team, it was the first time we used the Double Diamond design methodology. Along the way, we learned how to deepen our design research skill through this model. Our goal was to release the MVP, but we also tried to think and research more about all the future features and other business-related aspects of the product.
The Discovery
Our main target users are young women and men from 18-30 years old, who face 3 main problems with their skincare routine:
Consistency
People are not consistent to keep track of the regiment, products, activities they have been doing to see the impact to their skin.
Products
Too many beauty products to choose from and it’s hard to really know what’s suitable with skin conditions, skin types to build up the routines.
Joy
It’s not only about skincare, but also self-care, nurturing people inside out, self-love during skincare time.
Design Process
User Flows
Landing Page
